LZRD LASH, formerly known as Lizard Beauty, is excited to announce its brand re-launch, symbolising a fresh chapter of ethical beauty intertwined with a story of personal transformation.
The rebranding is an uplifting celebration of sustainability and style, echoing the remarkable journey of Zii Lizard, the transgender woman founder of LZRD LASH.
A certification from Conscious Bunny not only validates LZRD LASH's commitment to ethical and sustainable practices, it also reinforces the brand's dedication to transparency and integrity in an industry that is constantly evolving.
Zii weaves her inspirational transformational tale into the essence of LZRD LASH's rebirth.
Hailing from Thailand, Zii ventured to Belfast at the age of 14, having spent her early formative years separated from her family and parents. She stepped into a world where a foreign language enveloped her as she grappled with the realisation of her true self.
Despite the linguistic barriers and the internal struggle of identity, over the next years, Zii courageously and gradually transitioned into the woman she was meant to be - a transformation mirroring the evolution of LZRD LASH.
It was in London that Zii found her true essence and LZRD LASH was born, emerging as a beacon of ethical beauty that encapsulates the spirit of celebration and authenticity.
A transformational ‘salon at home’ experience
The brand new LZRD LASH product line has just been unveiled and introduces a collection of 30 different styles of vegan and cruelty-free strip lashes adorned with consumers' beauty ‘dream state’ names.
Each symbolises a transformative journey that consumers can take – similar to Zii’s own journey – where you choose who you want to become.
A series of individual cluster lash sets are the ‘Design It Yourself’ at home alternative to salon lash extensions. The individual sets each have playful innovative names that signal it’s time to focus on your personal beauty routine by indulging in the ‘salon at home’ experience.
The range also includes lash glue, bond, seal, and tools that embody the brand's no-holds barred transformative action focus and party-inspired ethos, all whilst honouring the courage and authenticity that define Zii and the soul of LZRD LASH.
Sustainability
Independently certified with Conscious Bunny: authenticity meets ethics.
LZRD LASH proudly holds certification from Conscious Bunny, a stamp of approval that resonates deeply with the brand's ethos. Zii emphasises the significance of this certification:
Our products are not just vegan and cruelty-free; they are a symbol of authenticity in an industry where a staggering 60-70% of false lashes in the global market fall short of being truly vegan.
While terms like 'clean', 'vegan', and 'cruelty-free' have surged in popularity within the natural beauty sphere, their definitions often remain ambiguous, leaving room for brands to create their own unverified standards.
Zii further elaborates,
"Creating products that are truly ethical demands conscientious decision-making. It's about making eco-conscious and sustainable choices in every aspect, from packaging design to supply chain operations.
In a landscape where ‘clean washing’ runs rampant, certifications like Conscious Bunny hold immense value. They provide a stringent framework, shaped over years of collaboration with industry experts, offering customers a reassuring beacon of credibility in a complex market."
30 new strip lash styles: be the beauty you desire
The style names are designed to be the dream state you can transform to become when you wear the lashes; examples include:
"GLAMOUR QUEEN" * "SUPERMODEL" * "DREAM BOY" * "DREAM GIRL" * "CELEBRITY" * "SHOWSTOPPER" * "SLAY QUEEN" * "BOMBSHELL" * "WOW WOW WOW" * "CUTIE" * "PATOOTIE".
12 new individual cluster lash sets: unleash your creativity:
The style names are designed to create a passion for the 'salon at home' experience:
"OH MY FLUFF" * "TIME TO GET FLUFFED" * "HOLY FLUFF" * "FLUFFS ARE FOREVER" * "EVERY FLUFF COUNTS" * "THE FLUFF EXTRAVAGANZA" * "DRAMA DRAMA * FLUFFARAMA".
New glue: Seamlessly Bring Your Look Together: "LET'S GLUE THIS!"
New applicator: Your Trusted Companion: "HOLD IT HOTTIE!"
New bond & seal: A Tight-Knit Relationship: "OH FLUFF IT'S STUCK!"
Remover: Bid Farewell to Your Lashes: "FLUFF OFF!"
