But just how concerned are you about the ethical and environmental credentials of the food you are buying? Are your food purchasing decisions motivated more by cost?

In the following video A Place In The Sun’s Jasmine Harman takes a snap poll of the public to find out to what extent people are more likely to look at the big picture when it comes to how their food gets to their plate.

Jasmine also shows you just what to look out for as she heads to South Africa to investigate how the country’s fruit producers are leading the way when it comes to responsible food production.

For more information visit www.beautifulcountrybeautifulfruit.com

Thanks to www.condorferries.co.uk